AI SEO Strategies And Techniques: Everything You Should Know

SEO has been the backbone of digital marketing for over two decades. The statistics show that 78% of companies globally use AI . The SEO industry has changed with time, with the rise of artificial intelligence SEO also had to adapt to it to maintain the effectiveness of its performance. The growth rate of the AI market predicts that it will reach 1.85trillion by 2030. Globally 518 of SEO professionals have shifted to AI SEO . In this blog you will learn about the AI SEO strategies and techniques.

What is AI SEO?

We have been familiar with search engine optimization for a long time. Now it is high time we should also learn about AI SEO. So what is AI SEO exactly? In technical language AI SEO is the by-product you get when you combine artificial intelligence like machine learning, Large language model, natural language processing meets search engine optimization practices….And the result ?You get a more advanced and fast tool that is able to process complex tasks easily in comparison to Traditional SEO.

Why AI is important for SEO

There is no doubt that AI is necessary for better results of SEO strategies. You might be wondering how just by implementing AI in SEO will generate better results. AI is more precise and fast in executing a task in comparison to a human brain. There are many reasons how AI in SEO is a better option in comparison to traditional SEO:

• AI understands the search trends and user intents better so it becomes easy for it to search for the correct keywords
• AI tools help in writing better content, provides helpful editing suggestion, and also helps you in optimizing your content so that it aligns with google algorithms
• AI is advanced enough to analyse the user preference and change in search engine algorithms and on the basis of this it can give you an insight data and improves your strategic planning
• Tasks like link building, keyword research, content optimization are repetitive that consumes a lot of valuable time AI is able to perform these tasks making it easy for the user
• AI targets user needs and provide a better user experience
• The AI tools like LLM and NLP enables it to communicate with humans which helps the voice assistants like siri alexa and other voice assistants carry out the name of your website o the user

Key features of AI

Artificial intelligence has certain key features that make it more useful for SEO. The features can be divided into two parts: cognitive and operational. Cognitive features include

• Learning – AI has the capability to learn from given data it does not require programming for every scenario it has ability to learn on its own

• Problem solving ability – Because of the AI programmes the AI is capable to analyse and solve complex problems. It breaks them down in small parts and work on them by applying logical deduction and make informed decision

• Ability to understand – AI is able to understand images, sound data and the user intent

• Natural language process – This programme helps AI to understand and generate human like language which makes the interaction between machine and human easy

• Ability to change – AI is able to adapt to change and align its function according to the changing algorithms

• Performing repetitive task – AI helps us by doing the repetitive tasks and freeing us for working more creatively

Difference Between Traditional SEO and AI SEO

Traditional SEO and AI SEO are very different in terms of functionality. They both contribute something to the development of SEO. It is clear that AI SEO is the Upgrade version of SEO but there are some parts that still rely on human supervision .

Factors	Tradition SEO	AI SEO
Speed	Traditional SEO is slower in comparison because it needs manual help for data analysis, content creation	Automation and machine learning helps AI to process databases quickly, optimize content, and understand the change in digital landscape
Control	It allows human control to build the websites infrastructure it boosts the crawlability as well as indexation	AI SEO depends on machine learning that increases the speed but a it is designed to automate tasks on its own it takes provides very less human control
Efficiency	In handling large scale data Traditional SEO falls behind AI SEO but it does provides genuine backlinks, accurate data and is more human centric	AI is more efficient in handling large scale data, automating repetitive data, and adapting to algorithm change
Algorithm adaptability	Traditional SEO focuses more on keyword optimization and needs constant monitoring because of its inability to adapt to the changes of search engine algorithm	Because of machine learning capabilities it is able to adapt quickly to the changes in algorithms. It also allows to real life monitoring, adjust strategies and predict data driven analysis
Data processing	Human dependency makes it less likely for it to adapt to large data	Machine learning and automation makes analysing large amount of data to easy and quick, Content customization and competitor analysis is also possible with the help of AI
Voice search optimization	Traditional SEO technique depends on keyword stuffing making it less effective for voice search engines as they focus on long tail questions and provide direct, concise answer	The natural language process enables AI to understand the user intent and tailor the answer according to the data and analyse patterns in voice search. Increasing the visibility
Budget friendly	In short term Traditional SEO might seem like a more cost cutting but to operate it, you need to appoint some specialised personnel, needs regular monitoring	On the contrary AI SEO might seem like it will cost you a lot but it will save time you by doing some of the most time consuming tasks like real time monitoring, quick change adaptability, etc
Incorporation	It is unable to keep track of users past searches or understand the user intent but the expert might be able to grasp the need of a target audience which is significantly not possible for AI	It improves user engagement and conversion rate by tailoring the search results according to the user intent and provides personalized search results
Technical SEO	The SEO site auditing is done manually which is time consuming	AI automated site audits, tools that scan the website’s technical health and performance and perform tasks like backlink analysis and schema markup

AI SEO tools

Search engine rankings can be improved with the AI powered SEO tools. These AI powered SEO tool kits not only improve the chances of your website appearing in search engine results. From generating title tags and meta description to understanding the search intent these tools are proven to be very productive in AI SEO optimization.

There are many AI tools available that can boost your websites online performance. The tools that can help you to improve your SEO are

• Chat gpt – With over 200 million weekly active users it remains at the top choice for many marketers. Its popularity does not ensure that it is flawless,, While using this answer engine fact checking is a must. as it has been alleged to provide false information about individuals
• People asked – How are you going to know what the most searched questions are? That’s where people asked to help you. It is one of the AI powered SEO tools, you have to insert the keywords and it will go through the entire web looking for the most commonly asked questions.
  You can use those questions in the FAQ part of your blog and it will also help you to increase the content quality of your blog.
• Form story – Form issues keeps track of all the unsubmitted, broken and abandoned forms.It notifies you every time a form is left unsubmitted and it even stores data that was input in it before it was left in the midway.It helps you to monitor the form analytics and store data that will help you to improve site conversion and performance
• Topically –  With the help of topically you get a better understanding of the search intent and their behaviour. With advanced AI powered tools like maps, image labels and search modifiers you get a better knowledge about your audience’s behaviour. This information can be helpful in improving your SEO strategies and content.
• SEMrush – SEMrush comes with AI powered tools like contentshake AI. It lets you generate weekly content ideas and it can post your content on your wordpress sites.
  It generates content based on the trending topics of the target audience. Content creation gets 12X faster with its help.
• Canva – The basic use of Canva was to generate images and videos but the last year’s update has upgraded it a lot.It has certain tools that let you and your team to work together collaboratively by using magic write(generates copies), magic edit(transforms photos),Now it is equipped with AI that lets you change the background colour remove certain object and many more just by typing it in the AI box
• Marketmuse – This tool always helps you to stay a step ahead in the competition by letting you create brief templates, conduct research, and analyse clusters instantly. With the help of AI you will improve your writing, summarizing content, fixing the grammatical errors, and in many more ways.
• Surfer SEO- Over 150,000 content creators and agencies rely on surfers while writing a blog post. Simply enter your target keywords, and the tool provides detailed content guidelines, including suggested headers, keyword placement, ideal word count, recommended number of paragraphs and images and NLP suggestions that helps you to create a better SEO content.
  A newly added feature is that it can perform the linking process automatically. It also helps to update your content to generate genuine traffic

How can AI tools be useful for SEO strategies?

Search engine optimization is a great method to improve the overall performance of your business. As we have discussed earlier it increases the visibility, enhances search ranking and improves conversion rate. The SEO market is going through a revolutionary change as marketers are adapting to AI tools and using them in SEO for better results.

See change is inevitable and necessary because it is very important to adapt to change. And if you don’t change then you will be left with old ineffective marketing strategies. To quote G.B. Shaw “Change is inevitable. Growth is optional.“. If you know exactly how you are going to adjust then it gives you a chance to grow

It is important for us to understand how AI tools will improve the outcome of search engine optimization strategies.

1. AI contribution in keyword research

By using advanced techniques like natural language processing and machine learning, AI keyword research tools smoothen the process of finding the right keyword for your website. These tools are designed to process a large amount of data in a small amount of time and pick out the potential keyword that can generate a genuine crowd on your platform.

AI techniques such as natural language process, predictive modelling, and semantic analysis helps it to understand the user queries and target keywords that align with the search intent. It uses advanced algorithms to analyse:

• User intent
• Search trends
• Competitor strategies

This generates the most valuable and impactful relevant keywords that will help your business to be easily found on the knowledge panel.

AI not only provides you with effective keywords it analyses the strategies that your competitors have opted for and it pinpoints the mistakes they have ignored. So it gives you a head start in the industry and also can help you to lead the industry

2. Contribution in content creation

For a website it is very important to generate content that is in sync with trends, relevant and fresh. The content marketers always follow a deadline which means they have to generate meaningful content that attracts the crowd. To help them out in situations like this, AI powered content creation tools come in handy. It provides you with topic outlines and drafts based on target keywords by analysing the audience preferences.

These tools have access to several search engines, online platforms, and social media which helps them to analyse and identify the target keywords, popular topics and relevant questions related to your content.

This helps you to construct a content that has more chances to be picked up by an answer engine. As we already know by now that AI is backed up by natural language processes (NLP), large language models (LLM) and automation, these are the factors that allow it to understand the queries of the user and provide answers to their questions with a human touch.

The point is AI helps you to curate informative content that goes hand in hand with the users search queries and by doing so it gives them the answer they are looking for. It helps them by giving them what they are looking for and gives your website a more organic crowd and increase the browse rate decrease the bounce rate

3. Contribution to On-Page Optimization

Generally on- page optimization is very helpful when it comes to improving the site’s google rankings. Now imagine using AI tools for On page Optimization. Exciting! right ? If you know how to use the AI for on page optimization correctly can bring significant benefit for your website.

• It improves readability
• It is able to an analyse the writing pattern
• It  proves you secondary keywords
• Helps to make the content more engaging

For example- Suppose you sell cricket kits so on your website the primary keyword will be “cricket kit” and the secondary keyword will be “best cricket kit shop”. So if anyone searches on google the best cricket kit shop near me the google AI overviews will suggest your shop top them. Why ? Because the search intent matched with both the primary and secondary keyword. And even if the search does not match the primary keyword directly but if it matches with the secondary keyword it still be visible in their search results.

4. Improving the link building

Link building is the most effective SEO tactic. It is a way of creating a reputation of your website as an authoritative and credible one. Earning backlinks from reputable sites is not only enough, you also have to find the best spot to place them so that the click through rate increases.

AI algorithms have a better understanding of the websites you should reach out to partner up for the link building activity. AI helps you by forecasting the value of the website so that you can choose the more reputable one to increase the website’s visibility.

AI algorithms also understand the user intent based on their previous queries and monitor their interaction with the anchor text and link. If the link is placed in the introduction section of that webpage and the user click on it and lands on your webpage then AI will track it and help you generate text to keep the user engaged

It also keeps track of the competitors link building strategies and provides you the insights so that you can use it properly and make a link building strategy which is more effective in comparison.

5. Contribution Local SEO

Before AI was introduced in local business, it had to put a lot of effort to stay visible. But AI has changed the entire game now. Not ranking in the search engine lists is not enough now to stay visible; the local business has to be visible on the answer panel of answer engines.

To appear on the search result it is very important for the local business to understand the user intent. The AI tools categorises the search intent in three categories : Transactional queries where the user is ready to take action, Informational Queries where the user is not sure about the decision and third is navigational queries where the user is looking for a specific brand.

Basically AI enhances local SEO strategies by helping in content optimization, keyword research, and in local business listing. It is clear that AI powered SEO tools are going to evolve the local business market.

6. Creating title tags and meta description

A well written title tag(a section of html to specify the title of the page) and meta description(a compressed summary of the webpages content appears in SERPs) are the most common factors that increase the click through rates. Similarly a misleading or incorrect title tag and meta description can harm the credibility of your webpage.

Yes, it is possible to write meta descriptions and title tags. It can be written manually but it is better to use AI tools for writing these. AI tools will provide you many options to choose from and you also have to prompt the guidelines for better results because if it crosses the length it might not fully appear in the SERPs.

How AI can enhance the result of everyday SEO

Till now in this blog we have learned about the overall benefits AI brings to the SEO strategy. We also have learned about the different tools that help in different fields of optimizing content creation like marketmuse, clearscope for keyword strategy, ChatGPT and surfer seo for content generation and optimization, SEMrush for technical and local SEO.

Apart from all this there are other ways we can make use of AI to help us in daily life SEO like

• AI assistant and Chatbot – AI chatbots are backed up by LLM and NLP; it enables them to understand the users interest and intention. Its primary focus is to enhance the user satisfaction and experience by guiding them through the website, answer in to the queries made by users.
  It also stores the provided data, memorizes the user patterns and stores all the related information it can. This helps in SEO customizing their content to maintain the relevance of the content and the user interest.
• Finding gaps in your content – AI tools can scan entire webpages within minutes and find out the gap as well as suggest better ways to fill that up, a feature that was not available in traditional SEO. In traditional SEO it was all done manually so by using AI SEO we are saving on time and letting our site be easily recognized by the search engines. This way it helps to keep the SEO processes coherent and lets you lead the market.
• Utilizing video content – Video content is the most underused part of SEO strategies. Video content is a very high value asset for boosting visibility and engagement.Now the question is: How can AI help you to boost organic traffic by using your video content?
  With the help of AI you can make your video more organic. It helps you in generating a transcript that is more readable and it helps you to clear the filler words and fix the speaker labelling.

Repercussions of using AI SEO

Throughout this blog we have witnessed how profitable AI is for SEO. There is no doubt AI and SEO is the future for marketers to promote their brands and products. It helps you to build a google business profile that is very well structured with a lot of online exposure and generate user intent centric content.

As good as it sounds it does not mean you can depend on AI solely, SEO still needs humans to monitor the performance and results of AI. There are some downsides of AI that can lead you and your website’s reputation to the bottom of the ocean. Below we will discuss the different angles of how AI SEO strategies can backfire

• Content Quality – Does not matter how fast or advanced it is. It still is an “IT” , what I mean is It is able to make decisions on its own generate keywords, title tags, a whole entire content if prompted well But it still operates by rephrasing the available information on the internet. It generated generic content that lacks depth and distinctiveness. If you are using this content without editing it and giving it a uniqueness that there is no chance that your website is ranking on top of the search engine results pages
• Misleading information – It does provide a quick result for any queries but is it safe to believe the information provided by the AI? We have read in this blog that AI can generate false information. If you are using the data provided by AI, it is better to check the factual correctness of that blog. Providing false information without fact checking can signal the user that your website lacks credibility and authoritativeness.
• Unintentional plagiarism – AI generated content often carries the risk of being duplicate content. This can lead to unintentional plagiarism. The reason behind this is, artificial intelligence generates answers by gathering information from all over the internet which increases the possibility of the formation of the sentence being used multiple times. So when you are pasting the exact AI generated text it confuses the search engines and lowers the organic traffic.
• Being marked as spam – Copy pasting from the AI knowledge panel can lead to your website marked as spam. AI is able to generate content on relevant keywords. But if the keyword is in heavy use then that means the same content is being used by multiple of your competitors. It does not help in increasing the ranking; rather if google web crawlers find duplicate content on your website it may mark your website as spam or unhelpful. As a result it can get your website penalized or worse it can get your website de indexed from the search engine
• Lower click through rate – Click through rates are very important for any website. As it shows the user engagement, improves the search engine ranking, and is very cost effective for digital marketing. If you are using exact answers provided by AI then the search engine features like google AI overviews will display the specific part to the user which automatically causes a reduced click-through rate.
• Absence of creativity – Creativity is the key ingredient for promoting your brand. A website’s popularity depends on how creatively it can present the entire content, not only in writing or content creating but it is a need even if you are designing a website. The more different the present is the more it attracts the visitors. That is exactly where you can not rely on AI. There is no doubt AI is faster than us and can surpass a human in many things but what it lacks is creativity. The human brain is able to be creative and come up with unique ideas that can lead to generating content that is far more interesting than the one generated by AI.
• Lack of authoritativeness – If the published content on your website lacks human touch then it is possible that readers may lose interest in half way and this can increase the bounce rate and decrease the dwelling time. The content on your page needs a human touch as it gives the content a unique perspective and ensures it is genuine. Content derived from generative AI can lead to audience loosing their trust and your website loosing its credibility
• Transparency – Transparency is important while creating content as it increases the audience engagement, builds a reputation and earns a loyal audience. When you rely heavily on AI for content creation you are risking the brands online reputation, labelling your site as a mediocre site for information.

There is no doubt AI is an incredible multipurpose “tool” that can be used for the betterment of your website but it still needs human supervision for the website to truly stand out and rank higher on the search engines.

How AI is shaping the future of SEO

The SEO industry is going through a revolution right now. The traditional techniques are not technically being replaced rather getting an upgrade by the use of AI. Now because of AI businesses are able to predict trends, provide personalized search results, and optimize the content creation process. As search engine AI tools like google overview delivers accurate answers directly to the user in no time it is decreasing the click through rate.

One of the best outcomes of using AI in SEO is its ability to provide personalized answers. As we know by now how AI is able to memorise user intent and user behaviour and their query patterns this helps it in curating an answer that is aligned with the users needs.

By using AI assimilated SEO strategy the opportunity of leading the market for businesses has increased. The tools it is geared with have capabilities to enhance the performance of your business website in multiple ways. It is designed to perform the simplest task to the most complex task.

From here the utilization of AI in SEO will increase in future. AI has a promising future in SEO and will be used better in many ways like

• Personalized search results – It is not unknown to us that AI has enabled the search engines to provide personalized search results and in future it will be more upgraded and highly personalized search results. It is only possible because of its ability to enhance search engine algorithms giving it a deeper understanding of the user intent and search context.
• Content creation and optimization – AI powered SEO tools will continue to help in generating high value content and shaping it for better search engine results pages. It will also help the marketers keep the content remains relevant by keeping it upgraded according to the shift in trends.
• User experience – AI tools like Uxify, Nostra AI are very important for increasing the load speed of your website. These tools will always work for enhancing the user experience by increasing the load speed which will result in an increase in accessibility and engagement.
• Technical issue – Industries are always gonna need SEO auditing tools such as semrush, Moz, screaming from SEO spider. These tools smoothen the SEO auditing process in every possible manner, like finding out the broken links, identifying the orphan pages to optimise the structure of the website that enhances the overall performance.
• Evolution in image and voice search – There is no doubt that the image search capability and voice search assistant will evolve in future so to keep up with that SEO also have to improve its content using natural language so that it can produce contents that are visually engaging and provide personalized answer to the queries on voice assistants
• Using AI for predictive analysis – Industries will keep leveraging AI for insights even in future as it provides predictive analysis that helps them to anticipate the change in trends and the user needs, so that they can craft their content that aligns with it
• Managing AI overviews – With the evolution in search engine overviews the click through rate for all the websites collectively has decreased. So the AI tools can help the websites to craft the answers that are more specific and user intent oriented. As by doing this the chance of appearing on the knowledge panel along with the answer increases.

Wrap up

Throughout this blog we have dived deep into the entire concept of AI SEO strategies. We covered what AI SEO is, Why it matters, its key features and how it differs from traditional SEO. We also have a detailed discussion about the AI SEO tools and their importance. We also have talked about both the benefits and the potential downsides of AI in SEO, as well as its future. One thing was clear from the beginning that AI is the future of SEO.

For any company that is aiming to improve search engine ranking and lead the market, AI can be a multipurpose tool,  However, relying solely on AI-powered tools without proper monitoring can negatively affect your business. We must keep in mind that AI can make some SEO practices easy like repetitive tasks and web crawling through the entire web page and find the content gap and broken links. But a human touch is also necessary in crafting the perfectly curated page filled that will help the business to bloom its content marketing.If you are still not sure about how to incorporate AI in your SEO strategy, you can always get in touch with a Reputable SEO agency with a long time of expertise in this field.