PPC for E-commerce: Get More Sales with Paid Ads

Pay-per-click (PPC) advertising is one of the most effective ways to boost your e-commerce website’s sales and profitability. The yearly costs of PPC ads are between $108,000 – $120,000. PPC for e-commerce sites is more profitable that it has a 50% higher conversion rate in comparison to organic advertisements. The bottom line is PPC ads elevate website visits, increase sales, and strengthen your digital marketing strategy. This blog is a detailed analysis of how PPC for e-commerce can generate more sales.

What is a PPC advertisement?

Pay-Per-Click (PPC) advertising is a popular and profitable online marketing strategy. In this model, businesses display ads for their products or services on search engines, social media platforms, or other websites. According to Google, businesses earn an average of $2 in revenue for each $1 they spend on Google Ads. PPC campaigns are commonly used by e-commerce businesses to drive traffic, generate leads, and increase sales by targeting users who are actively searching for relevant products or services.

How PPC advertising works

PPC advertising works through an automated bidding system called an ad auction. When a user searches for a keyword relevant to your business, search engines like Google or Bing evaluate all ads bidding for that keyword.

Your ad automatically enters an ad auction when a user types in the keyword. Major search engines, including Google, use an automated technique so that when someone makes a certain search, it automatically displays your website. The search engines place the ads based on relevance and accuracy. If your ad gets selected, it will appear in the top four results of the search engine results pages. But remember to pay the advertising platforms on time, otherwise they won’t show your ad on their panel.

What is PPC Advertising for an E-Commerce Website

For e-commerce businesses, PPC advertising is a performance-driven marketing model that helps attract shoppers actively searching for products like yours. Instead of waiting for organic traffic, you pay only when someone clicks your ad — bringing instant visibility and measurable traffic.

By bidding on high-intent keywords, e-commerce brands can appear at the top of search results, showcase products directly to interested audiences, and drive conversions faster.

These ads can be present in different forms, such as image ads, video ads, and they are designed in such a way that they can easily grab the attention of users actively searching for that particular object, and they also encourage them to click on the link through the retailer’s website.

Function –

The main functions of PPC for e-commerce websites include:

• Driving Qualified Traffic: PPC places your ads at the top of search results and social media feeds, attracting high-intent buyers.
• Increasing Sales: Targeting commercial-intent keywords ensures that users who click are ready to buy.
• Boosting Brand Visibility: Even if users don’t click, your brand gains exposure and recognition.
• Precise Targeting: PPC allows demographic, geographic, and behavioural targeting to reach ideal customers.
• Retargeting Visitors: Show personalized ads to people who have already visited your website to recover lost sales.
• Data-Driven Optimization: Track performance metrics like CTR, CPA, and ROAS to refine campaigns over time.

Benefits of using PPC for commerce

E-commerce highly benefits from PPC ads. A solid PPC marketing can have several benefits, like

• Instant Visibility: Get your products in front of potential buyers without waiting for SEO results.
• Enhanced Brand Awareness: Frequent ad impressions increase recognition and trust.
• Budget Control: You can set daily or monthly spending limits and pay only for actual clicks.
• Measurable ROI: Integrated analytics tools let you track conversions and optimize for performance.
• Audience Targeting: Reach customers based on demographics, interests, and purchase behaviour.
• Remarketing Capabilities: Reconnect with users who abandoned carts or visited product pages.

Best PPC channels for E-commerce

1. Google Ads

1. Google Shopping: Product feeds + intent-based traffic

Google Shopping Ads help e-commerce stores display product listings directly in search results.

You have to follow the steps to set up:.

1. Create a file or use an API to provide Google with the details of your product, which includes title, product name, price, and availability.
2. Google’s algorithm analyzes the data of your product to understand what your products are. After analysing the product details, it matches them with relevant search queries like 16 GB pen drive.
3. Then Google places your product in the shopping tab which is often displayed in the form of a carousel at the top of the search results, so that your product can be easily found by people who are actively searching for it.
4. Machine learning enables Google to interpret the user’s interest to automatically display relevant results.

2. Search Ads: Capture high-converting keywords

Search ads are when a user searches for a specific product, and they type in the keyword in the search section, and then a lot of search results appear on top of their search engine result pages. These are paid placements, and the advertisers pay a specific amount of fee when someone clicks on the link.

For a better return on investment in search ads, it is important to capture the high-converting keywords. And to do so, follow these steps.

1. The first step is to focus on high-intent keywords that have more chances of being typed in by the user and a high conversion rate, like “blue denim jeans for men”.
2. The second step is that you need to align the keywords, ads, and landing pages. You need to make sure that your ad keyword and content on the landing page are all relevant to one another. For example, if your ad is showing that there is a sale on denim, then your landing page must show results that include denim on sale.
3. You need to analyse the conversational tone that is often used by the customer during their search queries. This helps you to find out valuable keywords that they are using during online searches.
4. You can also track the number of clicks that lead the dwelling to conversion. The conversion rate is calculated by dividing the number of people who clicked by the number of people who actually made a purchase.
5. Regularly monitor the performance of your keywords to identify which keyword is delivering results up to your expectations. This way, you can easily allocate the budget for your keyword bidding.

3. Display: Retargeting + awareness campaigns

Google Ads also display remarketing targets users who have visited your website in the past. It shows them display ads across the Google Ad platforms. On the other hand, awareness campaigns aim to reach a broad audience to build brand recognition, interest, and reach through engaging creatives on millions of websites, such as YouTube, Gmail, etc.

So when you set up display campaigns on Google, you must choose brand awareness and reach for brand awareness and reach.

The goal of the retargeting campaign is to re-engage the customers who have previously visited your website. It adds a Google Ad tag that lets you display the advertisement of your product to them on various platforms that come within the reach of Google Ads. You can customize da dynamic remarketing campaign that can provide a customized ad page, such as showing them the exact product they once visited.

Till now, in this blog, we have read a brief introduction about On-PageSEO, e-commerce websites, and the importance of On-PageSEO for e-commerce websites.

The goal of awareness campaigns is to strengthen brand awareness, promote new products and services, and generate interest from a broad new audience. These campaigns leverage the broad reach of the Google Ad Networks, which include the apps powered by Google. The most efficient way to grab the attention of the user is to create eye-catching, engaging content.

2. Meta Ads

Meta ad is a way to promote your products and services in different channels to reach a broad network of audience. It includes ads across all meta technologies like Facebook, Instagram, and WhatsApp.

1. Visual-driven ads are perfect for product discovery

Visually driven ads are excellent for product discovery because making them visually appealing can easily capture the attention of users. Unlike traditional search methods, where the user had to type in their search query visual visual-driven ads make it easy for the user to discover the product they are looking for

2. Dynamic Product Ads (DPA) and retargeting

Dynamic product ads automatically deliver personalised products to the users who have previously shown interest in buying those products but did not complete the purchase. These are extremely effective when used with retargeting strategies.

3. Broad audience targeting + lookalike audiences

Broad audience targeting is a strategy that casts a wide net, which does not specify for the user based on their demographics, search interests, or geographical location. Its main aim is to expand its reach and reach as many people as possible. This way, the algorithm easily finds the right person who matches the objective of your campaign. It has a lower cost per mile due to its wider reach, and it can generate higher ROAS due to its ability to efficiently acquire clients at lower costs.

3. Pinterest, YouTube & Other Platforms

1. Pinterest

In the US, Pinterest is the sixth-largest social platform, and in the second quarter of 2025, it had 578 million monthly active users worldwide. The male-female ratio of Pinterest users is 40% male and 60% female.

Pinterest is a high-intent, discovery-based platform ideal for lifestyle, fashion, and home décor brands. There is a high chance that people who are interested in making a purchase will be driven to your site. Key factors that make it essential for your e-commerce are:

• Visually driven users actively search for inspiration and products.
• Pins have long lifespans, keeping products visible for weeks.
• Promoted Pins allow precise targeting based on user interests and behaviour.

2. YouTube

YouTube is excellent for product storytelling through longer video formats.

The qualities of YouTube that make it ideal for a PPC campaign are:

• Massive reach and integration with Google Ads for precise targeting.
• Skippable in-stream and shopping ads help attract engaged viewers.
• You pay only when viewers interact with or watch your ad, making it cost-efficient.

Campaign type and goals for E-Commerce Sites

Every successful e-commerce PPC strategy follows a funnel-based approach that aligns campaign types with specific business goals. Here’s how to structure your campaigns for maximum ROI.

1. Brand awareness(Top funnel)

In PPC marketing, at the top of the PPC funnel lies Brand Awareness, the stage where potential customers first discover your brand. The goal here is to introduce your e-commerce business, build trust, and position your brand as an authority in your niche. This is where you come as a leader in your industry and educate and establish your brand as a credible and trusted site for that particular product.

The goal of brand awareness(top funnel) is:

• Build interest and attract as many clients as possible.
• Making sure your brand’s name comes to mind when they think about certain products.
• It hits the pain point of the user and provides them with informative, valuable, and engaging content.
• Creates an impressive first impression by establishing your brand as a trusted source of information.

2. Traffic Generation

Traffic Generation campaigns focus on bringing qualified visitors to your website. In this stage, you use PPC ads on search engines, partner sites, and social media platforms to increase exposure and generate clicks.

The goal of traffic generation in e-commerce PPC advertising is:

• Helps e-commerce businesses to gain immediate visibility.
• Attract visitors with high purchase intent.
• The underlying purpose of generating traffic is to support broader objectives like brand visibility, conversions, and lead generation.
• It collects behavioural data for informed marketing decisions.

3. Retargeting/Remarketing

Retargeting focuses on displaying ads to users who visited your site or abandoned carts, and remarketing typically involves reaching out via email to re-engage these users. Retargeting and Remarketing campaigns aim to reconnect with visitors who showed interest but didn’t complete a purchase. The goal of retargeting and remarketing is:

• Reconnect with warm leads across devices and platforms.
• It maintains the presence of your website on users’ browsers and other social platform handles.
• Build long-term relationships with customers through personalized communication.
• Re-engage past buyers with offers or product recommendations.

4. Conversion Campaigns (Bottom of funnel)

Conversion campaigns are at the bottom of the marketing funnel. It tells the buyer why your product is best for them. This is the stage where the customer has done all the research before they make a purchase. It helps in gaining the trust of the user with the help of customer reviews, testimonials,

The goal of the conversion campaign is:

• Converting potential buyers into paying customers is the primary goal of a conversion campaign.
• It highlights what makes your product stand out from competitors’ products.
• This campaign pushes the prospective customers into making a move.
• Reduce buyer hesitation and simplify the purchase process.

5. Upsell/Cross-sell (Post-purchase campaigns)

Upselling is when you offer a customer an upgraded version of a product they are checking out, and cross-selling is when you suggest to the buyer additional products they are more likely to purchase.

The shared goal of upselling and cross-selling is:

• Increase the sales revenue and average offer value.
• Proper implementation can lead to helping the customer achieve their goal and increase brand value.
• Well-timed and relevant recommendations can make your website look distinctive.

How to Structure a PPC Campaign for E-commerce

A well-structured PPC campaign ensures smooth organization, improved targeting, and better quality scores.

Hierarchy:
Campaign → Ad Groups → Ads

1. Campaign level- Setting a PPC campaign is important for your e-commerce, and for that, follow these steps:

• Set clear campaign objectives whether to increase sales, traffic, or leads.
• Define your budget and target audience (demographics, interests, location).
• Write compelling ad copy.
• Create a dedicated brand campaign using your e-commerce brand keywords.
• Create campaigns focusing on re-engaging with previous buyers.
• Select the PPC ad type that most ecommerce brands choose, as they come in many forms
• Perform comprehensive keyword research so that the platforms can easily deliver your site to the audience
• Set a measurable revenue you are aiming to generate for every dollar,
• follow the guidelines

2. Ad groups level – Ad groups are a part of a PPC campaign, an ad group is a collection of keywords, ads, and landing pages organized around products, and it improves your quality score. The objective of the ad group is to generate more conversions at minimal cost.

For a high-performing ad group, follow these steps

• Integration – Consistently create ad groups, keyword text, and  landing pages systematically, and make sure they are all tied to one another
• Consistency – Make sure the ad texts and landing pages are directly speaking to the search terms users are typing in to reach your site

3. Ad level – Ads are crucial because they structure and deliver the right message to the right audience, which lowers the cost and boosts quality score.

Ads are important for structuring your e-commerce PPC campaign because

• Aligning the ad copy with the targeted keyword and user intent increases ad relevance with the keyword to ensure that your ad reaches the warm leads
• Maintaining tightly themed ad groups with high-intent ads leads to better Google quality score
• Highlighting the keyword provides more value and context to the user
• Tailoring ads relevant to the user’s search query captures the user’s attention easily

4. Segmentation by Product Category / Top Sellers

These metrics are business strategies that ecommerce businesses use to increase their sales and marketing by solely putting their focus on specific high-potential groups of products. You can leverage segmentation for product, marketing strategies, and sales.

1. Segmentation by Product Category – Segmentation by product category is done by market research to identify characteristics that resonate with different target markets and their needs. Companies create different versions of their product so that they can market these versions to the specific customers they were made for. The benefits of segmentation by product category are

• You gain a deeper understanding of the needs of different customers
• You can make the user feel understood by offering specific needs
• The unique features of segmented products make your product look distinctive
• This campaign targets the pain points leading to an effective marketing effort

2. Segmentation by Top Seller – This segmentation is a form of behavioural segmentation that divides the customers based on their purchasing history, so that it is easy for you to understand which of your clients has been loyal to you. It has certain key aspects such as

• To repeat business with your loyal customers, you can reward them with a special offer
• You can encourage your most valuable customers by understanding what motivates them
• Instead of investing in a broad marketing approach, you can offer personalised campaigns that appeal directly to the user
• You can allocate your budget to the most well-performed segments

5. Smart Shopping vs. Standard Shopping

So when you are building a PPC structure for your e-commerce website, you have to choose between a smart shopping ad campaign and a standard shopping ad campaign. Let’s discuss their difference for a better understanding.

1. Smart shopping ad campaign

• Utilizes automated bidding for a higher conversion value over time
• This campaign uses both the display remarketing and standard Google Shopping placement that displays your ad on Google search results, shopping, and image tabs, Google search partners, and so on
• This campaign recommends larger ad groups because, for it to run smoothly, Google needs a lot of performance data
• Needs regular monitoring and accurate tracking of orders, revenue, ad spend, cost of goods, and profit, similar to a standard campaign
• You can limit the wasted ad spend by setting target target-based rise on a profit benchmark

2. Standard shopping ad campaign –

• You have direct control over bidding in a standard shopping ad campaign
• It is eligible to display your ad in Google search results, shopping, and image tab, Google search partner sites, and more. You need to enable display partner placement for your advertisement to appear in Gmail and YouTube
• You have control over Google Shopping placement
• It supports more shopping segmentation in comparison to smart shopping campaigns. Its most important factor is available margin, as it allows profit-driven bidding.
• By dividing products, you can easily calculate profit accurately for each segment. Because of this, you can allocate your budget to the better-performing segments.

6. Product Feed Optimization (titles, descriptions, images)

Product feeds are essential for paid search because they provide the product details to the customers. For better performance, you need to optimize these product feeds like

1. Titles – Titles are the first and most prominent product information that a customer notices. It influences the visibility of the product, user clicks, and conversion rate as it carries the product value. Follow these steps to optimize the title of your product

• Use relevant keywords to build a strong title for your product.
• Write compelling and attention-grabbing titles. 
• Use numbers and specific data for specification, you can also utilize action or power words, such as “buy now” or “discover.”

2. Description – Description is also an important part, just like the title. It gives a descriptive analysis of the product details, like what it is made up of, and many other important details.

• Manage the information of the product clearly and concisely.
• You can also utilize a descriptive subheading.
• Try to highlight the benefits and key features first.
• You can also arrange the product description in bullet points

3. Images – It is an important factor in PPC campaigns as it decides the action of the user. It includes photos, videos, and 360-degree images of the product. The best way to optimize images for your e-commerce site is:

• Try to optimize file names and alt text with keywords.
• Use high-resolution, multi-angle product images.
• Resize your image so that it looks good across all devices
• Choose the right image format for your image, as a bigger size image takes more time to load, slowing down your site’s loading speed

Budgeting & Bidding for PPC for E-Commerce

Budgeting defines how much you’re willing to invest, while bidding determines how efficiently you spend it.

Setting Daily/Monthly Budgets

For a successful e-commerce business setting, measuring monthly ad spend is important. To set the daily/monthly budget for your PPC, you need to consider certain factors such as:

• You have to be clear about your goals and expectations, like meeting a sales number and generating profit margins for each PPC conversion.
• Be realistic about the goals you are aiming to achieve with your budget.
• You can also utilize negative keywords, as they can prevent your website from appearing when someone searches for it.

Manual vs. Automated Bidding (Target ROAS, Maximize conversions)

Factors	Manual bidding	Automated bidding
Target ROAS	Manual bidding does not target return on ad spend	It is a bidding strategy in Google Ads designed to maximize conversion
Maximize conversions	Manual bidding does not necessarily maximize conversion	Automated bidding aims to maximize conversion by analyzing historical data and auction signals of the targeted traffic

Starting small, scaling what works

You need to set a small PPC campaign budget for your e-commerce site in the initial phase. When you start small with the right bidding strategy, you can achieve the targeted goals. Only increase the budget after collecting data to see what works, and increase your budget gradually.

Tracking, Analytics & Optimization

These three strategies are pivotal as they improve the performance of your e-commerce site by helping you to take data-driven insights and help you to understand your audience, and gain a competitive advantage. For better results, follow these steps:

1. Set up conversion tracking:

Setting up conversion tracking is important, as we have read in the above paragraph, but to track your conversion, you can utilise these tools

1. Google Analytics:

Google Analytics tracks conversion by keeping track of key events like when someone visits marked pages, clicks on a button, or makes any e-commerce purchase that is marked specifically as a key event in the Google Analytics platform

2. Meta pixel:

To track conversion, you have to install it on your website. It uses JavaScript code to track the actions made by the visitor on your website page, ad performance. It also optimizes your ad campaign by sending data to Facebook ad messages.

2. Key metrics to monitor: ROAS, CPA, CTR, CVR, LTV:

Monitoring key metrics gives you a clear image of the performance of your e-commerce PPC management. These key metrics are

1. ROAS:

Tracking ROAS is important because it gives you insight into the performance of the PPC ad campaigns that you are running for your website. It gives information about the profit you are making on each dollar. It also allows you to allocate your budget to the ad campaigns that are delivering high profit.

2. CPA:

In CPA, you only have to pay when a visitor takes a desired action, which makes it beneficial for your e-commerce PPC strategy. It highlights how efficiently your ads are leading to user action. Whether your ads are delivering ROI, and which part of your ad campaigns needs to be optimised.

3. CTR:

Click-through rates are important because they signal the relevance of your website to the user’s online behaviors, which in turn improves the ranking of your ad and quality score. A higher click-through rate indicates a higher quality score, which means you have to make a profit on each click. Overall, it helps you to optimize your ad campaign.

4. CVR:

Conversion rate is crucial for your marketing budget as it helps to measure the effectiveness of your ad campaign, whether they can convert browsing into desired actions like if someone is purchasing something or not, or filling up a form. It also leads you to understand the page performance and whether the audience is resonating with the content on the page or not.

5. LTV:

LTV is the most uniquely important part of PPC as it shifts the focus from short-term return on ad spend to long-term profitability and customer value. Measuring this key metric can help you allocate your ad budget efficiently, identify the high-value customer, and maintain sustainable business growth by prioritizing each customer’s relationship with the business.

3. A/B testing ad copy, creatives

1. A/B testing

A/B testing is comparing two versions of an ad image, headline, and landing page to gain data-driven insight, a higher conversion rate, and increase the return on investment by improving website ad campaigns and products.

2. Ad copy

It is the first point that contacts the customers and encourages them to visit your site, increasing the click-through rate and conversion rate directly. Effective ad copies must be attention-grabbing and relevant to the client’s search intent. It can improve your campaigns’ overall performance, leading to better ad placement and lower cost. A well-crafted copy can help you establish the reputation of your e-commerce site and earn the trust of your clients.

4. Use of UTM parameters for deeper analysis

UTM or urchin tracking module parameters are tags that you add to the end of the URL of your website. It is done to track the effectiveness of your ad campaigns and also to gain deeper insight into the traffic sources and the performance of the CTA.

UTM parameters are divided into 5 categories:

• utm_source – It is used in web analytics to identify the source of traffic, specifically.
• utm_medium – Identifies the marketing channel that has generated the traffic.
• utm_campaign – It identifies the organized campaign or promotional effort that drove traffic.
• utm_term – Optional parameter to identify the keyword or search term that increased the traffic.
• utm_content – Tracks the link, ad, or specific content that drove the traffic to your website.

Creative Best Practices for E-commerce Ads

High-quality product images or videos

Use professional product images and short videos. Develop deeper connections with the user, and make your product more appealing to the user. High-quality images or videos develop the reputation of your website as a professional and credible site.

Strong CTAs

Strong CTAs are important as they focus on improving customer experience and measuring campaign success. Guide users with clear calls to action like “Shop Now” or “Get 20% Off.”.

Reviews, ratings, urgency (limited-time offers)

Reviews – Reviews are cost-effective marketing assets for your PPC ecommerce advertising as they provide unbiased, real-world insight that influences the customer’s purchase. It builds customer trust, improves brand visibility, and so on.

Ratings – Ratings work as an online form of word of mouth for your PPC ecommerce. Positive ratings fuel your seo effort, build customer trust, influence the buyers to make a decision, and most importantly, it is a low-cost marketing strategy.

Urgency(limited-time offers) – It is a smart trick that e-commerce stores use. It triggers the customer psychologically to make them feel like they are missing out on something important, like selling a branded shoe at a lower price only for a limited time. This will make them buy the product with a feeling of accomplishment.

Mobile-first design

For a positive ad campaign result on your e-commerce website. Developing a mobile-first design and ensuring fast-loading, responsive layouts for mobile shoppers.
Follow these steps to develop a mobile-first design for your website.

• You can increase the text size to improve readability
• Optimize images for fast loading images
• Maintain clickable and finger-friendly buttons and links
• Make sure everything is formatted correctly, only smaller screen

PPC Tools for Ad Campaigns 

PPC tools that you can use for a  successful ad campaign are:

1. Google Merchant Center

Platforms like Google Shopping and Google Ads use product data, which they collect from Google Merchant Centre. Shopping platforms decide on its basis of when and where to show your advertisement. It increases sales and drives traffic to your website to your online site.

This centralized platform has many benefits, like,

• It allows you to add or update product details in one place
• You can add a wide variety of information about your product
• You can design and redesign your website efficiently
• You can adapt product design for different countries and currencies

2. Meta Business Suite

It is a free tool that lets you manage your content, marketing, communication, and advertising across social media platforms like Facebook, Messenger, and Instagram. It makes your social media management more effective, time-consuming, and accessible. You can also track the performance and adjust your budget accordingly.

It also enhances engagement by displaying the likes, comments, and shares on your product. It also provides you with insightful information on who is viewing your website, information such as their location, gender, age interests. This data lets you edit your content according to the audience’s preferences.

3. Google Analytics

As we have learned earlier, Google Analytics provides you with information about user behaviour and helps provide you with data on the elements that need to be optimised in ad campaigns by identifying profitable ad segments, products, and keywords. You need Google Analytics to Google Ads to measure the performance metrics like revenue and conversion.

4. WordStream

It is an online advertisement company that offers a variety of free tools that include a performance grader, keyword tool, and educational resources, so that you can use these tools for the betterment of your e-commerce site.

5. Google Ads Editor

It is a Google-powered, free, downloadable app from Google that lets you manage Google Ad campaigns for your e-commerce sites offline in bulk. It saves your time from editing ad copies, adjusting keyword bits, and its ability to create ad campaigns.

6. SEMrush

For your e-commerce PPC campaign, Semrush offers you a bunch of tools to manage and optimize your PPC campaign. It enables you to perform keyword research, analyse competitors’ strategy, manage shopping ads, and increase the overall revenue.

7. SellerApp

This app comes with e-commerce advertising tools that help specifically Amazon seller manage, optimize, and automate their PPC campaign with the help of AI-powered bid management, keyword tracking, performance analytics, and profit dashboard.

Dos and Don’ts in PPC Campaign for your E-Commerce Sites

Do’s

• Set specific campaign goals – Setting specific campaign goals is crucial for clear direction, effective resource allocation, measuring the accuracy of performance, and credibility of the marketing team.

• Customize campaign goals – First of it makes the ad campaign more relevant to the target audience. To achieve this, it aligns the marketing effort with measurable goals.

• Regular monitoring and A/B testing – Regular monitoring and A/B testing help you to make data-driven decisions, which not only improve the user engagement and experience but also significantly increase revenue by identifying the better-performing marketing.

Don’ts

• Don’t overpromise in ads – Promoting something in the advertisement but not selling it on the website can lead to users leaving your website and not returning.

• Don’t use overly broad targeting – Overly broad targeting leads to waste of capital, generates lower visits, and conversions.

• Don’t ignore the importance of mobile optimization – Maintain the mobile friendliness of your website for a better user experience, as a bad mobile experience leads to users leaving the site permanently.

Conclusion

The objective of this blog was to guide you through the spectrum of how you can use PPC effectively for your e-commerce website. We tried to cover everything in this blog that one needs to know about PPC for e-commerce. Does not matter whether your business is in its initial phase or you have experience; if utilized properly, PPC marketing can lead your business to new heights of success.

If you are still not sure about how you can use PPC for your website, you can always choose to take help from an expert SEO agency for better results.