PR is the only way for big brands to create and maintain a positive relationship with their audience. Kolkata has a very diverse Every news, be it something positive or negative, reaches the audience quickly. For big companies, it is not easy to maintain their online reputation on their own, which is why they need PR agencies in Kolkata to take this matter into their hand.
Building and maintaining a positive public image is necessary for your brand’s growth. If your brand has a positive public perception, it leads to better engagement and sales, but if your brand has a negative public image, then it directly affects the growth of your company
In this blog, we will learn more about the importance of PR agencies, the benefits, and the factors to check before hiring a PR agency.
Benefits of Hiring a PR agency in Kolkata
A PR company looks after how your brand is perceived by the people. It develops a positive bond between the audience and the brand. It uses media coverage, events, influencer partnerships, and so on. When you hire a PR agency, you ensure your brand stays relevant and visible to the target audience. Hiring a PR agency comes with many benefits, and those are:
- Brand positioning – PR agencies make sure that your brand is positioned at the top of the search engine result pages. See, a PR agency has a better understanding of what kind of content is going to connect with your audience. They tailor engaging content for your website, help you to define your brand’s voice, and consistently communicate across multiple channels.
- Leverages its media networks – There are PR agencies that are well-connected with reputed media houses, journalists, influencers, and bloggers. So when you hire them, it becomes easy for your brand to secure its position in media coverage. This way you increase the reach of your brand to a wider range of audience.
- Crisis management – Reputation crisis is a real issue for many brands, whether they are big or small. Handling these situations is a highly risky business cause one wrong move and the reputation of your brand gets affected in an irreparable manner. Expert PR agencies are equipped with crisis communication experts who allow you to control the narrative around your brand, manage backlash, and build your online reputation from scratch.
- Improved credibility and trust – PR agencies have a strong bond with the media houses, and when a third party promotes your brand, especially a reputed news platform, it builds a sense of trust among them. It is more effective than paid advertising. It enhances your brand’s credibility and establishes your company as a trustworthy brand
- Increased visibility – PR agencies maintain the visibility of your brand in this competitive market. They make sure that your brand is constantly visible on every public platform, like media stories, press releases, and social media conversations. They do this to make sure that your brand stays at the top of the mind of their target audience and investors.
- Cost-effective – In comparison to traditional advertising, PR is more effective and offers a high return on investment. Because of PR, you do not have to invest in paid ads; it provides you with earned media to gain organic visibility, which is a sign of a trustworthy website.
- Experience and expertise – PR companies have expertise in crafting compelling stories that set a narrative for your brand. Whether you are going to step into a new business segment, launch a new product, or deal with a damaged reputation, the PR agency comes in handy in all of these situations.
Here is the list of the Top 8 PR agencies in Kolkata
RankingbySEO is the perfect example of an industry that has mastered the art of setting a positive perception around your brand. For companies in Kolkata, ranking by SEO is one of the most trusted PR agencies. They have been in the communication management industry for over a decade. Their team of skilled experts crafts tailor-made strategies that help their clients to stay relevant in this highly competitive market.
Their team provides you with a full-scale reputation management strategy, which helps your brand to find its voice. The PR service ranges from media release distribution to event publicity. Their PR team makes sure that your brand is visible to its target audience. This PR agency has a strong connection with reputable media houses, which can help your brand earn a position in media coverage, increasing organic traffic to your website.
Key services:
- Public Relations
- Media Relations
- Crisis Communication
- Event Management
- Content Creation
- Media Monitoring
- Press Release Distribution
- Internal communication
- Thought leadership
- Brand Management
- Reputation management
- Strategic communication
- Media & Community Relations
Contact details:
- Website: https://rankingbyseo.in/
- Phone no: +919953532683
- Email: sales@rankingbyseo.com
- PR professionals
You are well aware of the fact that Kolkata’s business ecosystem is huge and diverse, which makes it even more challenging for your brand to register its presence with its target audience. PR professional is one of the most reliable PR agencies in Kolkata. They are well-equipped with an expert PR team and all the strategies that are required for your brand’s growth.
PR professionals value their clients’ opinions and take special care if their client is facing some kind of reputation crisis. Their custom-made strategies help their clients to increase their worth, their team allows you to meet your target audience, and delivers long-term results. Another reason why they are an excellent choice for your company is their deep-rooted relationship with the media. You can leverage their connection to project your brand as the prominent one among others.
Key services:
- Press Release
- Crisis Communication Management
- Event Management
- Strategic Communication
- Corporate Reputation
- Media Relations
- Investor Relations
- Influencer Marketing
- Digital Marketing
- Public Relations
Contact details:
- Website:https://prprofessionals.in/
- Phone no:077019 77957
- Email:info@prprofessionals.in
- Madison world
If you are running a business in Kolkata and you feel like your brand’s performance is not up to the mark, then it is time for you to hire a PR agency as trustworthy as Madison World. It is one of those PR agencies that efficiently manages the online reputation for its client brands and tackles complex situations skilfully. They have years of experience and have helped many clients build a strong brand perception among people.
Madison World is one of the most trustworthy and credible PR agencies. They have all that is required in a PR agency. They have a team of PR professionals with years of experience and expertise. You can leverage their profound connection with the media houses to secure media coverage. They help their client brands to narrate their story, and they have a plan ready for contingencies. Their ability to craft and deliver promotional campaigns across multiple channels is what makes them an excellent choice.
Key services:
- Corporate Communication
- Influencer Management
- Crisis Communication
- Media Relation
- Reputation Management
- CSR Communication
- Media Training
- Brand Collaboration
Contact details:
- Website:https://madisonindia.com/
- Phone no: +91-22-66401500
- Email:info@madisonindia.com
- MyStoryPR
Mystory PR is an excellent choice if you want your brand to establish its online image as the industry leader in Kolkata. Mystory PR basically offers all your brand needs to build better public relations. They have built relations with some of the leading media houses like The New York Times, The Washington Post, and Forbes. This makes them a valuable candidate in the list of PR agencies.
They can effectively leverage these media outlets to bring your brand to the limelight and help you reach your target audience via the most-read media outlets. They effectively help you to manage situations and mitigate damage caused by a crisis. They will also help you to suppress negative reviews and beat the propaganda put out by your rivals
Key services:
- Media Relations
- Online Reputation Management
- Crisis Management
- Event Management
- Strategic Communication Planning
- Corporate Communication
Contact details:
- Website: https://mystorypr.com/
- Phone no: +91 995 610 1275
- Email: hello@mystorypr.com
- Media maniacs
Media Maniacs is one of those PR agencies that is well-informed about the conversation starters that will generate results effectively. The team of media maniacs consists of well-coordinated public relations professionals. Their team comes up with strategies that are out of the box and allows their clients to stay ahead of all their competitors.
Their goal is to deliver more than what they have promised to their clients. Their commitment towards delivering the highest level of client satisfaction is what makes them a credible choice for your brand’s PR. This PR agency helps its clients understand how the strategies are going to be effective and shape the narrative around their brand.
Key services:
- Digital PR
- Press Release
- Crisis management
- Event management
- Strategic Communication Planning
- Corporate Communication
- Online Reputation Management
Contact details:
- Website: https://mediamaniacsgroup.com/
- Phone no: +91 92890 55350
- Email: info@mediamaniacsgroup.com
- Twent7
There are many PR agencies in Kolkata, but there is hardly any PR agency as effective as Twenty7.inc. This PR agency comes with a 360-degree solution to build your brand. They analyse the market position of their client and provide them with customised strategies that are designed specifically to increase their clients’ online presence. Their unique way of storytelling is crucial for attracting potential customers.
This PR agency provides you with entire brand-building strategies, which include managing online reputation and crisis, image building, etc. These strategies are used for increasing your brand’s visibility among your target audience. They have been present in this industry for 8 years. Their success in this short period of time is enough to understand their expertise in managing public relations.
Key services:
- Public Relation
- Content Marketing
- Crisis Management
- Event Management
- Press Release
- Strategic Communication Planning
- Corporate Communication
- Online Reputation Management
Contact details:
- Website:https://twenty7inc.in/
- Phone no: +91 9953720444
- Email: info@twenty7inc.in
- Weber Shandwick India
Weber Shandwick India is a Kolkata-based PR agency. It is a data-driven, human-led agency with creators, strategists, and technologists constantly working towards improving their clients’ online presence. Many authoritative organizations in Kolkata have turned to Weber Shandwick in search of a better solution to develop a strong relationship with their clients.
There are many reasons why Weber Shandwick India is an excellent choice for your company. AT this PR agency, they understand the importance of setting a positive brand image, writing compelling stories, and keeping a plan ready to mitigate damages. They analyse your clients’ needs, how the public perceives your brand, and how you can increase your brand’s growth in this competitive market.
Key services:
- Strategic Planning
- Content Creation
- Crisis Management
- Event Management
- Strategic Communication Planning
- Corporate Communication
- Online Reputation Management
Contact details:
- Website:https://webershandwickindia.com/
- Phone no: +91 124 415 3200
- Email: EnquiryIndia@webershandwick.com
- Aim High Consulting
The basic need of a PR firm is to set a narrative around its client brand, and Aim High Consulting has mastered this technique. For the past 15 years, they have been crafting compelling stories, campaigns, and messages that narrate the entire story of their clients. They have nurtured a strong team to handle the national PR mandates irrespective of their location. Their customised PR strategies have helped many of India’s startups to bloom.
In most cases, PR is the most effective strategic conversation vehicle for customers, investors, and stakeholders.
They have played an enormous role in India’s start-up story as they were the first PR agency for many of the big brands like Flipkart, Ola, Swiggy, Byju’s, and so on. Their years of experience have enabled them to understand the market and their clients’ expectations better, making Aim High Consulting Kolkata one of the best PR agencies
Key services:
- Online Reputation Management
- Media monitoring
- Press release
- Internal communication
- Thought leadership
- Brand Management
- Social Media Monitoring
Contact details:
- Website:https://www.aimhighindia.com/
- Phone no: +919845770040
- Email:info@aimhighindia.com
How To Choose The Right PR Agency For Your Company
Hiring a PR agency in Kolkata is just not enough; you have to choose the right PR agency. Now, someone who has never been involved with a PR agency may think that every PR agency functions the same way and delivers the same results, which is not true.
There are PR agencies in Kolkata that work traditionally, and there are agencies that do not. Now, how are you going to figure out which one to choose from? We are going to look at the factors that you might consider before hiring a PR company in Kolkata:
- Ability to tell your story – PR agencies must master the art of storytelling cause that is the only way they are going to be able to set a positive narrative around your brand. They make sure that your story is on point, engaging, and true to your brand’s image. They help you craft a story that resonates with your audience.
- Experience and expertise – It is necessary to check the experience and expertise of a PR company before you hire them. You can ask them directly about the most difficult situation they might have faced and how they handled the situation. You can check their track record and go through their case studies. It is important cause an experienced industry has a better chance of tackling issues like a reputation crisis.
- Industry size – You can also consider the industry size before you hire a PR agency. A big PR agency is equipped with experts who may provide you with the best strategies, connections with the most impactful media houses, and so on. Hiring a big PR firm also requires a huge budget, but if we are talking about small industries, they will take your issues personally, give them special attention, and it is cheaper.
- Creative thinking – What makes a PR agency truly stand out is its creative thinking. If a PR agency can figure out the most compelling way to tell your brand’s story, it can generate a large amount of traffic on your website. You can ask them if they will go out of the box to capture the attention of people. Choose an agency that can go out of its way to make your brand popular.
- Price range – Hiring a PR agency is indeed costly, but it should not affect your business’s marketing budget. It’s not completely about the price, but also about the quality of service that they are going to provide.
FAQ’s
Ans – The reason why it is a better option to hire a professional PR agency rather than building an in-house team is that PR agencies are more cost-efficient in comparison to in-house teams. With PR agencies, you just have to pay for their services. In the case of an in-house team, you have to invest a good amount to hire people, buy equipment, provide them with accommodation, and so on. In addition, PR agencies have already worked for multiple clients, which indicates that they are more experienced than in-house teams
Ans – Yes, PR agencies do change the way people look at your brand. PR agencies have professionals with years of experience and the ability to customise strategies for your brand’s success. They help you in taking control over narrative, managing communication, building relations with reputed media houses, and strengthening their bond with their target audience.
Ans – When hiring a PR agency in Kolkata, you have to spend somewhere between 50000 rupees and 150000 per month. The price depends on several other factors, such as the number of services they are going to provide, the market competition, the PR agency’s experience and reputation, and the price range that you have selected.
Ans – Not only your business but every industry, despite its size, requires PR. PR agencies not only manage your online presence but they also shape your brand’s public image, help you to connect with your audience, increase your website’s visibility, secure positive media coverage, tackle a crisis, and position your brand as the thought leader.
Conclusion
To conclude, this blog discusses what PR agencies in Kolkata are, how to check for the most reliable PR agency, and what the benefits of hiring a PR agency are. See, it is obvious that Kolkata has a versatile market and there is high competition in every business segment. PR agencies are the only solution you have for a successful business; of course, you can build an in-house team for that, but it is more costly in comparison to a PR agency. PR agencies increase your website’s visibility, reach, and influence and boost its overall growth.
