HKXYTECH’s E-commerce SEO Case Study

Client: HKXYTECH

Services Provided: Ecommerce SEO

Business Type: Business to Customer

Headquarters: Mong Kok, Hongkong

Client Industry: Automation Machinery Manufacturing

About

HKXYTECH or Hongkong Xieyuan Tech Co. Limited is an established and all-inclusive corporation with exclusive rights of import and export. They run a continuing and stable business cooperation relationship with all the reputed manufacturers at home and abroad.

Their motive is to provide customers with not only high quality but original products at competitive prices. Also, they buy upgraded industrial products from US, Europe, Asia, and even from the Middle East.

Challenges

HKXYTECH had a major issue with its online visibility and e-commerce activities. As a result, potential customers were not able to find their advanced automation equipment online.

The digital marketing campaigns of the company were not proving effective to bring the desired outcomes. With poorly optimized product pages, they were losing out on important industrial and manufacturing-related keywords. Hence, all those prospective customers searching for automation solutions could not find HKXYTECH online.

As the company was also missing out on potential business leads, they could not compete with rivals who were more knowledgeable and updated with technology. Furthermore, they failed to rank in relevant online searches for which they lost potential clients across the globe.

Solution

Ranking By SEO employed an extensive plan to rebuild HKXYTECH’s web presence. It included:

A detailed audit of the company’s current web presence and website architecture.
In-depth keyword research for automation equipment and industrial production.
Detecting high-value keywords that potential customers would use to search for automation solutions.
HKXYTECH’s website content and layout modification like optimizing product description, writing technical content, making the site completely search-engine friendly and more.
Emphasis on bringing out the distinct technological benefits of HKXYTECH’s equipment.

The Results

The SEO enhancements brought outstanding results for HKXYTECH. Their website traffic improved by 75% in the first four months.

Search engine rankings demonstrated spectacular improvement. They went from being nearly invisible to appearing on the first page for primary industrial automation search terms. This further directly translated into frequent business inquiries and potential sales opportunities.

HKXYTECH saw a 60% boost in online lead generation that effectively improved its digital presence. This led them to rank among the top machinery manufacturers in the world.

HKXYTECH’s Client

Ranking By SEO revolutionized our online strategy. As an automation machinery manufacturer, we struggled a lot to bring prospective clients. With the help of their targeted SEO approach, we were able to transform our website visibility and boost our organic search rankings.

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