iGaming SEO Case Study

Challenges

They faced significant obstacles in their digital marketing efforts, particularly around SEO for iGaming websites and technical website development. These challenges were severely impacting their organic search performance and user acquisition strategies.

The client faced four key challenges:

1. Website Design Issues: Poor site structure and technical setup were negatively impacting performance, crawling, and indexing for their SEO for iGaming websites. 
2. Brand Name Change: The client went through a rebranding process, and converting their brand names across the Internet provided challenges because they needed to change legacy references and URLs across hundreds of existing URLs and also metadata.
3. Outdated Content and Meta Tags: They were dealing with old content and old meta tags on a lot of the content on the site, including meta titles and meta descriptions that were still referencing old regulatory and promotional information.
4. Lack of Topical Authority: The site lacked strong content assets to convey expertise in SEO in skill-based gaming, while the competitors were writing engaging blogs and solid policy guides that outperformed them in the SERPs.

Solution

Our team took a two-fold approach to address these comprehensive online gaming SEO strategy challenges through targeted SEO and website development improvements.

Our comprehensive strategy included:

• The Technical SEO Fixes: Improved site structure, speed, mobile-friendliness, and metadata optimization on all pages.
• The Brand Migration Strategy: A systematic approach to include implementing 301 redirects, changing brand mentions on the entire site, and completing backlink cleanup to ensure SEO equity during the transition. The Rummy website SEO demonstrated the brand migration process of comprehension and appeared to have little traffic loss during the rebranding process.
• The Content Overhaul and Rewriting: All relevant content and updating of related meta tags were revised to reflect current designs and search intent to ensure the brand messaging was still in sync with the new brand name but also included keyword optimization for SEO for real money gaming websites.
• Authority Content Creation: Including full educational blogs, large FAQs, and legal compliance check guides with schema markup to represent the site as the go-to trusted source for all consumptive behaviors in the skill-based gaming niche, supporting our iGaming SEO success story campaign objectives.

The Results

Performance Overview:

Within just 6 months, the website achieved 146K clicks and 7.14 million impressions, with an improved CTR of 2.1% and a strong average position of 10.1—demonstrating effective SEO strategy and consistent growth in search visibility.

The all-encompassing SEO and development strategy produced incredible results in six months. 

• +180% organic traffic in 6 months—Organic traffic increased by +180%, signifying the successes of technical improvements and content strategy. This was a massive achievement for this iGaming website. 
•  65% of new visitors came via educational content– User engagement metrics improved significantly as well, given that 65% of new visitors arrived at the site via the educational content we generated.
• First-page rankings for 45+ skill-based gaming keywords—The site achieved first-page rankings for 45+ skill-based gaming keywords, which heightened its visibility in an incredibly competitive space.
• 40% increase in registrations—The business metrics equally reflected this SEO success with a 40% increase in user registrations and a 25% increase in user retention rates.