Business owners are naturally hesitant to spend money on marketing campaigns. They want to be certain the campaign will deliver good ROI before they spend money on it. According to recent research, PPC is one of the most effective marketing strategies available today. Here’s a look at some statistics:
Around 33% of search users click on a paid ad if it addresses their question directly.
50% of the leads generated by paid ads are more likely to convert than those generated by organic links.
Most of the traffic loss from paused PPC ads isn’t replenished by organic sources.
Paid advertising, Ads are an instant leads/sales generation technique.
All of these facts show that PPC ads can be an important aspect of your digital marketing campaign. As an experienced ad agency in kolkata, we encourage people to consider investing in both SEO and PPC as these campaigns can help each other and maximize your ROI.
Ranking By SEO provides a wide range of paid advertising services. Whether you want to become prominent on search engines or wish to capitalize on the popularity of social media, we can help. Here’s a look at some of our services:
Google is the biggest search engine available today. While platforms like Bing and other alternatives are growing more popular, Google is still the go-to engine for most internet users. PPC ads show up on search engine results pages, Google affiliated websites, Google apps, and other connected platforms. We make sure these ads reach the right audience and generate converting leads.
Microsoft/Bing Ads target Bing users and other assets in the Microsoft ecosystem. This platform requires a different approach to Google and has a different user base. Our team has worked on hundreds of Microsoft Ads campaigns over the years. We will make sure these ads are optimized and impactful. They will reach a converting audience and generate more sales for your business.
Facebook is the largest social media platform with more than 2 billion monthly active users. It has a great advertising set-up that allows marketers to target audiences based on factors like age, location, gender, likes, dislikes, education, and more. Our experts can come up with tailored campaigns based on the client’s unique requirements. We also know how to use Facebook’s advertising platform and will make sure your ads reach the right people.
Twitter may not be as popular as Facebook, but it is still a thriving social media network with millions of active users. Twitter ad campaigns can reach a large audience and engage their attention quickly. You can place ads, promoted posts, and even sponsor a hashtag. Our advertising experts are very familiar with the Twitter platform and will help you find traction on it.
LinkedIn is a good network for B2B businesses as it is a gathering place for professionals. Executives, top-level decision-makers, young professionals, industry influencers, etc, all use this platform to connect. LinkedIn has a rich and robust advertising system that can deliver good ROI. We develop efficient ad campaigns to help you reach a wide audience here.
Pinterest isn’t as well-known as Instagram but it has a large, dedicated user base. Over 60% of the base is comprised of women, which makes it an ideal solution for companies that target women. As an experienced ad agency in kolkata, we know how to use Pinterest effectively and draw attention to your brand.
Ranking By SEO is a well-established digital marketing agency with a good track record. We have been around since 2008 and have served over 5,000 clients globally. We have generated over 600,000 leads and 130 million in sales. If you’re looking for a reliable and honest advertising agency in kolkata, we can help.
Every business requires a unique approach. What works for doctors and lawyers will not work for educational institutions and IT companies. Our advertising experts will come up with custom solutions based on your goals and targets so you get a good ROI.
Keywords are the most important aspect of PPC campaigns. Our team will conduct intensive keyword research to find the most relevant phrases. Our goal is to ensure the ads reach a converting audience consistently. Choosing the wrong keywords can be a waste of time, effort, and money.
Ad copies need to be optimized to deliver the best results. Our PPC ad experts will conduct A/B and multivariate tests on different ad copies to see which ones get the best response. They will also check all active campaigns to ensure they’re performing according to expectations.
Clients can expect weekly or monthly reports on all active PPC campaigns. Your dedicated account manager will email these reports to keep you up-to-date with the ads’ performance. These reports are detailed and can help you make informed decisions.
Regular tracking and analysis are an important part of advertising services. Our experts study all active campaigns carefully, tracking their performance to ensure it doesn’t dip. Ads that work well today may not be as effective several months down the line, which is why tracking is essential.
We provide a dedicated PPC account manager to all our clients. You can contact them if you have questions about the campaign, want to discuss reports, or have some concerns. They are always available and will respond quickly to your queries. A dedicated account manager will make sure the campaigns deliver a good ROI and keep you up-to-date.
We have worked with thousands of customers worldwide and many of the happiest customers have shared their feedback for our services. Some of them you can see below
I’ve been working with Lalit for several years now and he does a great job. His prices are reasonable and his SEO is effective. I would recommend him to anyone.
It is our pleasure to recommend services of Ethane Web Technologies. They have done a fantastic job of optimizing our site.
Ranking By SEO has so far proved to be the good SEO company within this industry. Hope our professional relation stays the same in future too.
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