Pay-Per-Click is an outbound marketing strategy that allows businesses to place targeted ads on SERPs, affiliated websites, apps, and other platforms in the Google or Bing ecosystem. A good PPC campaign can generate a lot of leads, bring more customers, improve brand awareness, and more. Here’s a look at some PPC statistics that highlight just how beneficial this strategy can be:
- Around 33% of people click on paid ads because it addresses their search concerns directly.
- 50% of the traffic from paid ads is more inclined to buy than those from organic links.
- Approximately 89% of the leads that are generated by Google Ads aren’t replaced by organic sources if you stop the ad campaign.
- Around 79% of people surveyed agree that PPC is very beneficial for their business and they will invest heavily in it.
All of these statistics show just how effective a well-planned PPC campaign can be. However, you need a reliable PPC company in Noida to handle the task. A poorly managed campaign isn’t just ineffective, but it can also be a drain on your resources.