Over 65% of all organic clicks go to the first five results in the search engine results page. If your website isn’t featured on the top, it won’t attract attention from the right audience. Over 70% of marketers consider SEO more effective than PPC, although running both campaigns together can generate impressive results. Less than 3% of Google users click on the second page of search, so if your website does not rank well, you might lose major potential customers.