At Ranking By SEO, we follow a 7-step PR process to deliver measurable results and maximise impact.
Discovery & Brand Audit
To craft a suitable PR campaign for you, we start with a brand audit to assess where you stand today. This audit includes assessing your current online presence, competitors, and media coverage. The audit will help us to identify your strengths we need to work on, areas of weakness, and opportunities so that we can improve your brand authority and keep you ahead in the game.
Strategy
After assessing the audit findings, we will work with you to craft a PR strategy that satisfies your business goals. Based on audit findings, we will develop a PR campaign that resonates with customers, industry leaders, and objectives. Through this, we will make sure that your message reaches the right people at the right time. All this will help you place yourself as an industry that is noticed and heard by people.
Media Outreach
Media outreach is more than sending brand updates. It is also about fostering long-term relations with domain experts who value your voice. Building trusted media relationships is at the heart of our PR campaigns, and we accomplish this by collaborating with journalists, editors, bloggers, and social media influencers in Delhi. Through this, we will help you get featured in trusted publications by sharing stories that are relevant and newsworthy.
Content Creation
Strong PR relies on strong content, so we will develop press releases, news articles, blog pieces, and thought leadership content for you that highlight what makes your brand unique. Every media piece is crafted to tell a story that will capture the attention of the masses and also strengthen your credibility. Along with media readiness, the content is also optimised for search engines, so that your brand is more discoverable online.
Campaign Delivery
To create a buzz around your brand, we will launch PR campaigns across multiple platforms like magazines, newspapers, and social media. This will ensure maximum visibility whether you are doing a product launch, releasing annual results, or want to attract new investors or customers. We will ensure that every PR action we take is timed and delivered to the right audience for the maximum impact.
Monitoring & Tracking
Once a campaign is live, we monitor its performance to ensure that it is going in the intended direction. Tracking also enables us on top of opportunities and potential risks. We will closely monitor campaign aspects such as media mentions, press coverage, and audience so that we stay on track and can also make adjustments in campaign strategy if needed.
Reporting & Optimisation
Transparency is at the core of the partnership with clients. So we share detailed reports with clients about campaign success at the end of each cycle. These reports cover various statistics, ranging from engagement, media coverage, to audience growth. We will also provide our clients with insights and recommendations to improve future campaigns. This ongoing process means your PR game stays stronger and more effective over time.