Social Media Marketing Strategy

When it comes to addressing the realm of business and commerce in this day and age, a lot has changed since the concepts and rules were first drawn up. Since the dawn of humanity, businesses have existed in some form or the other, but the way they’ve transformed over the ages is downright unparalleled. As a business owner, you must adapt to the changing times, and one of the most significant requirements that modern businesses feature is the need for a concrete social media marketing strategy.

The year is 2023, and after battling the pandemic, the world has grown to be more resilient than ever before. One of the main actors that helped people keep connected and in touch during these gruelling times was social media. With the advent of the internet, nothing was ever the same again. One of the largest exploits of this technological development was the introduction of social media. While the benefits of social media for business entered the limelight quite a long time down the line, the initial days were pretty different from what we witness today.

As the internet era proliferated people’s homes and daily lives one computer at a time, the connectivity factor kept growing, and back then, the entire concept was pretty basic and grounded, but the seeds for something much greater were already sown. As time passed, older social media platforms like Myspace and Orkut were replaced by new-age offerings like Meta and Snapchat, and this is where we find ourselves at this very moment.

While people connected with each other on social media, businesses were quick to realise the fact that these platforms commanded a large audience pool. This could be used effectively by these brands to create the perfect situation for marketing, and thus, we witnessed the entrance of branding and business in our social media circles, a phenomenon that kept growing.

At present, the method of crafting a social media marketing strategy is much different than earlier. And for a social media marketing company in India, it is important to stay in touch with the latest developments and innovations in the field if they want to remain ahead of the curve.

The importance of social media marketing in India is evident from the fact that a major chunk of the country’s consumer base uses social media. In fact, this opportunity has lured businesses to consider the avenue seriously. The importance of social media marketing is just cannot be overlooked by businesses who want to make it big in today’s world. Now, you might be wondering why these types of marketing campaigns are essential for D2C brands, but the reality is that massive corporations like Dassault aviation run such campaigns as well, and this goes to show how important these processes and campaigns are.

Now, we will be shining light on the 5 core reasons why you just cannot afford to overlook social media marketing for your business in 2023.

Social Media Helps with Brand Awareness

Social Media Helps Brand Awareness

For businesses who want to make it big in 2023, having a strong brand identity is crucial, and one of the ways in which they can attain just that is by working with the top social media marketing company in India. You see, it is indeed true that what gains that maximum amount of visibility, sells that much better, and to that end, a social media marketing strategy can help in more ways than one.

For starters, the posts and activities posted across several platforms can help draw in a significant number of followers and interactions, something that would prove beneficial for the business in the long run. Since these impressions are organically generated, they would interact with your brand out of their own desire, and you can use these channels to push your story or products, thereby helping keep your followers and potential customers updated about the latest offerings and services.

By working with a social media marketing agency, you would be able to navigate the quagmire in an effective and efficient manner, while your employees would be able to help the brand image through their networks as well.

If you decide to push a particular image regarding your company through these channels, you must stick to a particular message that would be embedded in the mind of consumers over a period of time, something like Nike’s Swoosh or Gpay’s characteristic sound.

While this is one of the first reasons you need a social media strategy, there are a number of other reasons that play a role no less important.

Social Media Drives Lead Generation

While engaging and informing your audience can help create a strong brand image over time, most businesses don’t consider that an effective campaign helps with lead generation as well. As potential customers interact and engage with your social media content and posts, they might consider buying it for themselves as well.

Moreover, creatively curated content is often shared or retweeted by people all over the world, thus, helping more and more people get associated with your brand as time passes. The key here is that businesses must draw up a solid strategy and stick to that for a certain period of time if they want to derive the most out of it. According to latest research, 72% of the businesses reported a steady generation of leads after a period of 5 years, while only 42% of the marketers and businesses can boast of such a result, thereby reinforcing the fact that patience and consistency are key when it comes to lead generation through social media marketing.

Social Media Helps Gauge Consumer Reaction

Gauge Consumer Reaction

If you are a business that wants to grow and expand operations, listening to what potential customers have to say about your brand, products, services offered, etc. is crucial. Now, you may be under the impression that search engine reviews and feedback can do the trick, but the reality of the matter is that they don’t present an accurate result in each and every instance, and this is where something called social listening comes into the picture.

The importance of social media marketing can be realized by companies that comb the demography effectively, and observing what the common folk have to say about the brand in a casual environment can help drive improvement.

It’s no secret that people interact with posts and pages on social media with feedback and advice in mind, and by cultivating and researching them, the business can help grow significantly. Moreover, this would help you learn about the needs and requirements that your customers might be facing, and once this is understood, you can execute a suitable product development process that would satiate these tastes and preferences.

For Calculated Growth

For businesses that want to follow a solid strategy when it comes to campaigns in India, it must be understood that these won’t be done in a random and crude manner, but rather in an organized manner.

Social media platforms have realized that businesses are utilizing their resources in a profitable manner, and thus, they have altered their offerings to suit these businesses in more ways than one. Nowadays, these platforms offer a comprehensive set of metrics and indicators that can be used to strategize the campaign. Key Performance Metrics or KPIs are used by every social media marketing company in India to chart the perfect course for their clients.

The returns generated by such campaigns can be extracted in the form of EMV or Earned Media Value, and this is a figure that would help determine how successful the strategic social media campaign was in the first place.

Social Media Boosts SERP Presence

Social Media Boosts SERP Presence

One of the primary reasons your business needs a social media marketing strategy is that it would help with their SERP quite significantly. Search engine platforms like Google, Bing, etc. use data that’s available across social media platforms to ascertain the authenticity of the products and services that are being offered by the company, and once the search engines are satisfied with what they see, a stronger ranking is offered to the brand, and this is something that would help drive sales massively.

Since you can redo and revamp social media posts, social media marketing for Indian businesses can be done pretty effectively by tweaking the content for their keywords or concepts based on the market trends that are being currently witnessed.

By doing this, the engines would attach a higher rank to the post, and this would, in turn, help your business appear higher on the indexes in an organic manner. If you want to witness consistent growth and engagement, you just cannot afford to ignore this aspect of SMM.

Final Take

The advent of social media on the scene has changed the game entirely when it comes to marketing for businesses. And if you want to grow your operations in 2023, a strong social media marketing strategy is an absolute must. RankingBySEO offers comprehensive social media marketing packages that can turbocharge your business like nothing you have witnessed before, and thus, if you have growth on your mind, this is it!

Sourabh Sharma

Sourabh Sharma

Sourabh Sharma is the Managing Director of Ranking By SEO. He has been working in SEO & Digital industry since 2010.

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