We follow a structured process that ensures we deliver a highly effective and transparent PR campaign from day one. Our experts work on each step with detailed information and research.
Discovery & Brand Audit
We start with understanding the business, competitors, your audience, and reputation in the market. Then we deep dive into how we can highlight your strengths and address the weaknesses to grow your visibility and trust.
Strategy Development
Based on the audit our team will design a customized PR roadmap tailored for your business. A targeted PR strategy will outline the key media targets and measurable KPIs.
Media Outreach & Relationship Building
We find out and pitch to the right media for your business and encourage a long-term relationship in our strong network of influencers, journalists and industry publications for the brand’s story.
Content Creation
Our expert team will craft compelling content from press releases, thought leadership, and media kits for the company, which will resonate with people and media.
Campaign Execution
We will launch timely and impactful PR campaigns across all platforms and will ensure a smooth media outreach and digital coverage.
Monitoring & Media Tracking
Our team will keep monitoring the launched campaigns continuously by using our advanced tools for performance in real-time. We will gather all the important information and keep you updated about the coverage and audience sentiments.
Reporting & Optimization
After campaign completion, a detailed report and analysis will be created by our experts. The report will have the data on reach, engagement, sentiments, and ROI, which is relevant to your campaign.