Ranking by SEO has a result-driven PR process. As a leading digital PR agency in Kolkata, the team performs comprehensive research to develop & execute an effective PR campaign that delivers positive results for brands in Kolkata.
Research & Audit
We do a comprehensive audit of the current market perception for brands. Our team analyzes the market to identify opportunities they can target. The study of market trends, consumer behavior, and media options in Kolkata sets the foundation for the PR strategy. This step makes sure we understand the unique strengths and pain points for a brand before designing the PR campaign. The information from the research phase clarifies brand identity along with audience expectations for us. This allows us to create a PR plan that ensures accurate results for clients.
PR Strategy Development
Our team develops a custom PR strategy that matches the specific needs of a brand in Kolkata. We create a media plan that includes targeted outlets along with key messaging. We set outreach timelines to stay on track. This approach helps us position your brand effectively in local as well as national markets. Our team ensures that the brand message resonates with your target audience. We also maintain consistency of the message across channels. Our PR specialists combine creativity with analytics to figure out ways to maximize exposure for brands in the Kolkata region. This approach elevates the visibility of brands in the market.
Execution
We transform the PR strategy into action in this step. Our team manages outreach with journalists & bloggers. We also get in touch with influencers to maximize the visibility for your brand. Our team crafts press releases and ensures their timely distribution. We also coordinate media interactions to further elevate the presence. We handle everything that may relate to PR, including organizing press conferences & securing interviews. Every step is executed seamlessly with a multi-channel approach to ensure your brand stays relevant in Kolkata.
Monitoring
Effective PR services require constant monitoring of the brand perception. We track media mentions along with brand sentiment for businesses in Kolkata. We also track audience engagement to measure the real-time impact of our PR efforts. The use of powerful monitoring tools & systems allows our team to analyze coverage across all media channels. This helps us identify how audiences respond to the narrative about your brand. We use data from the monitoring step to proactively address negative PR attempts to undermine your credibility. We assess the visibility of your brand to ensure PR campaigns deliver on the established goals.
Reporting
We follow the highest standards of transparency with our PR services. Our team provides clients with PR performance reports that highlight campaign effectiveness. The reports feature the activities we have done for you during the execution, along with the ROI. We provide details about media coverage, digital visibility, and sentiment analysis in the reports. These reports contain quantitative as well as qualitative results that give clients a clear understanding of their PR investment. The reports allow clients to confidently assess how our PR services have contributed to their brand growth in Kolkata.