When it comes to addressing the realm of business and commerce in this day and age, a lot has changed since the concepts and rules were first drawn up. Since the dawn of humanity, businesses have existed in some form or the other, but the way they’ve transformed over the ages is downright unparalleled. As…
What is YTMP? Why Is YouTube Measurement Program (YTMP) Important for users & agencies?
Table of index Google has made a few notable transformations to the lineup of its YouTube Measurement Program (YTMP) partners, which debuted in 2017. This was done to offer the advertisers access to independent and trusted solutions for tracking and driving the marketing performance of the video site. Also, Google made some tweaks and changes…
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