What Is An SEO Company and How Can It Help You?

SEO is the practice of optimizing your website to increase its quality and quantity of traffic through organic search engine results. If you want to take advantage of SEO to improve your business’s organic presence but don’t know where to start, then you should probably take the help of SEO companies. But before that, you must know what is an SEO company!

Whether you are a consultant, an executive or any business owner, leveraging quality SEO strategies has become significant for any business to get found online. 

By implementing SEO strategies on your site, you can optimize your content for search engines. This will not only improve your rankings in the search engine results pages but also drive more organic traffic to your site.

Want to get more insight on this? Read on this blog till the end to learn more about what is an SEO company, what they do, what services they offer, why we should hire an SEO company, and much more!

What Is An SEO Company?

An SEO company acts as the ultimate lifeline of your online business, as it helps businesses improve their online visibility on search engines. These companies professionally provide search engine optimization services to help your business achieve more traffic and higher conversions from organic search engine results.

An SEO company has experts who analyze your target audience and business. Accordingly, they create SEO strategies and updated tools to improve your website’s off-page and on-page performance.

Thus, when you hire an SEO company, you get rid of all the efforts and headaches associated with your website optimization. You don’t have to spend hours worrying about it or struggling with it.

They make changes in your website’s design, content, links, keywords, and other technical aspects. While optimizing your website, they ensure that all these aspects match the search intent and preferences of your target audience.

From small and medium-sized businesses to large enterprises, these SEO agencies work with diverse clients across different industries. In fact, they also offer various service packages depending on your client’s budget and goals.

What Does a Search Engine Optimization Agency Do?

Now as you get a clear idea of what an SEO company is, it’s time to explore what these agencies actually do for the growth of your business.

The main aim of these SEO agencies is to optimize your brand’s growth and bring more success to your business. They begin with analyzing your site, and developing, and implementing relevant SEO strategies to improve your site’s online visibility in organic search results.

In order to earn more traffic and rankings, these SEO agencies perform multiple tasks on your website related to search engine optimization. This includes keyword research, unique content creation, on-page optimization, link building, SEO audits, and technical optimization.

Apart from these, they also work on optimizing other factors as well that largely influence the search engine rankings. They recommend the right mix of SEO services to your website depending upon your company’s needs, thus maximizing the return on investment.

What Services Do SEO Companies Offer?

Not all SEO companies operate the same way, they differ in their tactics. Their search engine optimization services are categorized depending on the market, scope, and duration.

A legit SEO provider always provides white-hat SEO services to improve your website’s rankings in the search engine results pages and establish its long-term presence in search engines like Google.

Among the wide range of services that the best SEO companies offer, here are some of the common ones that usually businesses require.

Website SEO Audit and Analysis

A website SEO audit is the process of analyzing the website’s performance in the search engines and identifying some possibilities for improvement. Most SEO companies begin by evaluating your website’s present and past rankings. They do this by evaluating a range of factors that include:

• Your site’s architecture and loading speed
• Your target audience
• The keywords for which your website ranks for
• Your overall business goals
• High-impact issues in your site like crawling or indexing
• Other technical issues, etc.

By conducting a thorough website audit, your SEO company will be able to determine the existing strengths and weaknesses of your website. This helps them figure out what SEO goals they need to fulfil and accordingly tailor their SEO strategies.

Thus, it becomes easier for your company to pin down your competitors and get ahead of the curve.

Competitor Analysis

Competitor analysis is an extensive process of analyzing your competitors in the industry to gain insights about their strategies. This is basically done to evaluate your own company’s strengths and weaknesses with respect to your competitors.

When a competitor analysis is done by an agency, here are the things that they evaluate:

• Your actual competitors
• Topics that should be focused upon in your content
• Keywords that you should target
• Working strategies that can help beat your competitors

Analyzing these factors will help you know where you should focus and what changes you need to make in your content and strategies. If you want to beat your competitors successfully, then analyzing them and knowing their strengths and weaknesses is essential.

You can either follow the same strategies with a certain modification or try out completely new strategies to help your site gain higher rankings in the search results. 

Conduct Effective Keyword Research

After the SEO firm has thoroughly evaluated your industry and site, they start with doing keyword research for your site. It is the process of analyzing and finding keywords that the target audiences are searching for in the search engines. 

Depending upon your business type and overall business goals, they conduct in-depth keyword research. After doing so, they choose a set of targeted keywords on the basis of its search volume and competitiveness. 

In moderation, they mostly target long-tail keywords, unlike single word terms. This is because as per a report, over 29% of the keywords that have over 10k+ monthly searches are of more than 3 words. 

Implementing these keywords strategically on your content will help your website rank higher than your competitors on the search engines. 

Content Analysis of Your Website

Another important thing that many SEO companies do is to conduct a content analysis of your site. It is the methodology of evaluating content quality on the basis of several factors and optimizing it to improve its performance in search engines.

In the process of content evaluation, they diagnose some issues that are hampering the ranking of your content. These might be:

• Presence of duplicate content on your site
• Missing pages
• Thin content with poorly targeted keywords
• Compatibility issues with voice search
• NAP inconsistencies, etc.

Conducting a content analysis will provide them with an idea of what’s missing, and it will help in deciding future plans for your website. Based on this evaluation, they will be able to provide suggestions on content creation that will attract more visitors and help convert them to leads.

Analysis of Off-page Factors

Off-page SEO refers to a set of strategic actions that is implemented outside your website to improve its rankings in the search engine results. SEO agencies provide these SEO services as per the latest changes in the search engine algorithms. 

They focus on creating an off-page SEO campaign to build your brand’s reputation and domain authority so that your content ranks higher in the SERPs.

They create and enhance your site’s authority through popular off-site activities like guest blogging, digital PR, influencer marketing, etc. In addition to this, they also work on some other off-page SEO factors like:

• Verify whether all the directory listings of your online business contain accurate information and update them
• Check out some new directories where you can add your site
• Submit press releases about any newsworthy items or any new product launches of your business
• Improves your business’s position in the search engine results for local terms using local SEO tactics
• Write guest posts for some non-competitive blogs in industries similar to yours in exchange for links.

On-page SEO Analysis

By on-page SEO, we refer to the optimization tactics that are applied directly on the web pages to enhance its visibility for search engines and users.

In order to get continued SEO success for your website, it is vital to monitor and analyze the on-page SEO factors of your site. This mainly includes effective keyword research and optimization of the content on your site for a higher SERP ranking.

An SEO expert constantly creates new content for your website and optimizes the existing pages on it. Here are some on-page SEO activities that these SEO agencies perform on a consistent basis to drive more organic traffic to your site.

• Rewriting or removing duplicate content
• Creating more optimized and eye-catching landing pages to draw in more visitors
• Placing keywords properly in your web page’s title, headers, and meta descriptions
• Adding optimized text formats, images, and colors to encourage more visitors to convert
• Creating unique, well-written, valuable, and keyword-rich copy for your web pages.

Optimizing Technical SEO Aspects

Technical SEO is the practice of optimizing the backend elements of your website’s architecture so that your site becomes easier for search engines to crawl and index.

When you partner with an SEO agency, they not just manage the technical SEO aspects of your site but also optimize it from the performance perspective.

Have a look at the few technical SEO activities that they perform:

• Optimizes your web page’s loading speed
• Fixing site errors and bugs
• Adds an XML sitemap to your site
• Enhances your site’s performance on mobile devices
• Make your website’s navigation seamless for users
• Add internal links to different pages on your site

The top SEO companies usually have a team of experienced experts who handle all these technical aspects smartly.  

Performing Local SEO

Local SEO is a way of optimizing search engine visibility for local businesses by attracting customers from local searches. These local SEO tactics help your local businesses rank organically in different search engines like Google, Bing, etc.

In fact, according to a report by Search Engine Roundtable, 46% of all searches on Google are for local services or for a local business. This means how important it is to conduct local SEO for your business.

When you take the help of an SEO agency, they can help you with making your site optimized for local searches. Here are some of the popular ways they use to make strategies successful:

• Creation, verification, and optimization of Google Business Profile
• Target location-specific or local keywords in your content
• Optimize your site for voice search
• Ensure that your site is mobile-optimized
• Get regular reviews and ratings from happy customers.

SEO Reporting

A good SEO company always remains transparent in the SEO services they offer and its effect on your web page’s search rankings. Apart from offering quality SEO services, they will frequently analyze your site using reliable analytical tools like Google Analytics, Google Search Console, etc., and send SEO reports.

These reports include some in-depth information like:

• Keywords that are ranked high for your site as well as for your target audience
• Relevant changes that have been made to your site
• Sources from where website traffic is generated
• SEO campaigns that have been carried out
• Traffic volume that your site receives
• Revenue generated after implementing the strategies, etc.

These detailed SEO reports will also help you analyze in the long run whether it is profitable to work with the same SEO company or not.

8 Benefits of Hiring an Experienced SEO Company

You might be aware of what is an SEO company but you might not be aware of how valuable they can be for your business. Apart from achieving your desired goals that your client base entails, they can help your business get on the top of the search engines. Not just that, they can also help your business from falling behind.

In the below section, we have reviewed some other benefits as well:

Drive More Traffic to Your Business Organically

Traffic is the true embodiment of any online business, and this is why it is important for increasing your website’s value and conversion rate. The main job of any SEO agency is to drive more traffic to your site and put your brand or business in the spotlight.

However, with a reputed SEO company, your business should drive more organic traffic – rather than any kind of traffic. Because the ultimate goal of your business is to attract only the target audience, as they are more willing to convert, thus increasing your website’s sales and revenue.

Get Featured at the Top of the SERPs

A professional SEO firm uses the most advanced and updated strategies to help your website rank at the top of the search engine results. They use the right keywords at the right places on your content so that it can attract the targeted audience to your site.

Apart from this, they focus on optimizing a ton of other ranking factors. Optimizing these factors can help your website ranking at the top position. Take a look at the few things that they do to optimize web pages for your site. This includes:

• Create creative and organized content that seems interesting to the users
• Create content that matches the search intent better
• Optimize website to load faster
• Design a more aesthetically pleasing web page and website
• Optimize PDFs, videos, charts, and images.

If you remain at the top of the search engine results, it increases the odds of getting more clicks on your website.

Expertise and Time Savings

Being a business owner, you need to manage a lot of tasks along with conducting different SEO activities for your website optimization. From updating titles and meta tags to link outreach, every SEO activity takes time. This is when you need to partner with an SEO firm.

As their team has gained expertise in SEO, they can handle all the time-consuming tasks easily. Thus, you will get a lot of time to complete all other important tasks of your business.

Safety and Avoiding Penalties

When you hire a good SEO company, you get the chance to work with some experienced SEO professionals in the industry. These professionals always follow the search engine guidelines while optimizing your site. Thus, they keep your website rankings safe by protecting it from any sort of negative repercussions.

From time to time, they also look out for ‘brand’s safety’ and safeguard your business from issues like security vulnerabilities, black-hat attacks, bad backlinks, etc. Thus, they help your site avoid any sort of penalties. 

Get More Data & Analytical Results

When you hire an SEO company, you get professional insights on the data that help grow your business. This statistical information helps you gain more knowledge of your customer’s behaviour and make targeting easier for your business.

By using various analytical tools like Google Analytics, they not only monitor your site’s KPIs but also finetune your SEO campaign in a way that works out. They strategize different ways to turn your prospects into customers. 

Content Strategy and Development

Content is the soul of your overall marketing efforts, so an excellent content strategy is a must if you want to reach your business goals. This is another reason why businesses should prefer partnering with an SEO company.

These companies possess a team of experienced experts who team up together to bring a more powerful content strategy for your business. From planning and creating to managing the content, they do everything to engage your target audience and help your business beat out the competition in a very skilful manner. 

Gain More Trust and Authority

If your business website receives more traffic, it will receive more exposure to audiences and gain more trust. This is the reason why a good SEO agency always focuses on educating and engaging the readers through high-quality content as a part of their successful SEO strategy.

As they try to educate their web visitors, they build trust and gain authority in the industry. If Google finds that users find your website satisfactory and spend more time on it, it will increase the trust rating and ranking for the site.

Additionally, an experienced SEO agency will also track your website for higher bounce rate and quality backlinks. The trust and authority of your site depend on these factors as well.

Quite Cost-effective Services

Another undeniable factor that clearly proves why hiring an SEO agency is the best option is that it is quite cost-effective than maintaining an in-house SEO team. They will complete your projects within your stipulated time and budget, and don’t go beyond it.

However, the cost of these SEO services clearly depends upon a business’s unique needs, its website’s size, and its scale of strategies.

How to Choose an SEO Company?

There are a lot of business owners who know what is an SEO company, but they are not aware of how hiring these companies can benefit them. From improving the ranking of your site on search engines to boosting the quality of your website traffic, there are many advantages to hiring an experienced SEO company.

In the below section, we have reviewed some things that should be kept in mind while hiring the best SEO agency. These things have been sorted out by our dedicated team of experts who want to assist you with selecting the perfect SEO company for your business, depending upon your target market and business goals.

Determine your expectations

Before you go for an SEO agency, it is important to partner up with your stakeholders and outline your expectations from them.

Like, what goals are you expecting to achieve with SEO? What SEO services do you think your business needs? How much access the agency might have to your site to implement the best SEO practices?

Having a solid understanding of your requirements and expectations will save time while searching for the best SEO companies.

Check-in for your SEO budget

It is essential to determine your budget for the SEO services before you plan to avail them. You can discuss with the management team how much they are willing to invest in SEO services. Accordingly, you will be able to choose the agency within that budget.

Ask for recommendations

Another easy way out that can help you choose the best agency is to ask for recommendations from your network connections. You can ask for their referrals and they will help you with building a list of connections that you can try checking out.

Not only this will save a tremendous amount of your time but it will also let you know which agencies you should prefer and which you should avoid.

Review the case studies of your contenders

From the list of the SEO firms that you have sorted out, you can take a look at their case studies.

Review their case studies on different factors like how they measure SEO success from time to time, are their clients happy with the agency’s results, what strategies they use to get the desired results, etc.

By reviewing these case studies, you can get a better idea of different agency’s SEO perspectives. Thus, you will be able to make a wiser choice.

Conduct a meeting with them

Before proceeding further, it is important to conduct a meeting with some of your top selections of SEO companies. This interactive discussion with one after another will help you determine which one will be a good fit for your business.

You can ask these search engine optimization agencies some questions related to their timelines, deliverables, and prices. Some of these can be:

• How often do they communicate regarding the progress of the campaign?
• What actions do they take when their campaigns underperform?
• What is their SEO strategy/framework?
• How do they manage to keep your business ahead of your competitors?

Ask for a custom proposal

After the discussion is completed, you must have selected some of the best SEO companies. You can consider asking them for a proposal for your business requirements.

This proposal should include everything that has been discussed between the agency and you, whether it’s deliverables, prices, or anything specific, like starting date, etc.

Finalize the company

After doing so, you can compare the proposals shared by several companies. Choose the SEO provider whose offerings are more aligned with your business goals and budget. Make sure that the company you are selecting is transparent about everything, be it deliverables, any extra charges, etc.

In case you feel resistant to any particular SEO firm, don’t be afraid to start your research process again. Feel free to make a wise decision!

Wrapping Up

Now that you have a clear understanding of what is an SEO company, its benefits, services, you must be looking for the right SEO company. From link acquisition to tuning up the technical performance of your site, their effective SEO campaigns will include all of these.

As SEO is a long-term commitment, choosing the right SEO agency will help your business achieve higher positioning in the search engine results pages. They will come up with updated SEO strategies to deliver your business its desired outcome.